Danmarks Ishockey Union (DIU) has named Concordium as the Official AI Partner of the Danish National Ice Hockey Team. The partnership will launch during the 2026 IIHF Ice Hockey World Championship in Switzerland.
The collaboration will focus on two joint initiatives built on Concordium’s AI infrastructure.
The first is a Verified Fan Programme, which will pilot a privacy-preserving fan experience using Concordium’s zero-knowledge proof technology.
The second is an Agentic Commerce initiative aimed at demonstrating how verified AI agents operating at scale can improve fan engagement and experiences.
“Agents transacting at scale need a verified identity they can carry and settlement rails they can trust,” said Varun Kabra, Chief Growth Officer at Concordium.
“The infrastructure for that already exists. What it has lacked is legibility, a place where mainstream audiences can see it working. We are very excited to partner with the Danish Ice Hockey team to build together a solution where AI can deliver a much superior fan experience.”
“We approached this the way we approach every serious collaboration, starting with what we could build together, not what would go on the jersey,” said Michael Dupont, CEO of Danmarks Ishockey Union.
“Concordium is a Swiss-built and regulatory-grade AI infrastructure. The programmes planned over the course of the partnership are the kind of work that fits how Danish hockey wants to be seen.”
The partnership also builds on Concordium’s recent work with the x402 agentic payments protocol.
As part of the agreement, Concordium branding will appear on the helmets and jerseys of the Danish National Team, with category exclusivity across digital assets for the duration of the partnership.
The full partnership fee has been settled in CCD, Concordium’s native token, which the company said makes it the first national-team partnership to be paid and locked in a native protocol token. The payment was settled on-chain at signing, with a 12-month lock-up enforced at the protocol level while Danmarks Ishockey Union retains full self-custody.
The Danish national team’s matches at the 2026 IIHF World Championship are expected to reach audiences across Sweden, Finland, Germany, Switzerland, Canada, and the United States through broadcasters including Viaplay, ZDF, ARD, TSN, and ESPN.
According to the organisations, the 2025 IIHF World Championship generated a cumulative live television audience of 215 million and 25.6 billion event impressions across 155 territories.
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